BEFORE THE PUBLIC UTILITIES COMMISSION
OF THE STATE OF CALIFORNIAOrder Instituting Rulemaking on the Commission's )
Own Motion Into Competition for Local Exchange ) R.95-04-043
Service )
________________________________________________________)
Order Instituting Investigation on the Commission's )
Own Motion Into Competition for Local Exchange ) I.95-04-044
Service )
________________________________________________________)
PETITION FOR MODIFICATION AND
REQUEST FOR SIX MONTH STAY OF D.98-06-018
IN ORDER TO COMPLETE INVESTIGATION AND
CONSIDERATION OF A SEVEN DIGIT OVERLAY
BY ROBERT M. KUCZEWSKI AND OTHERSINTRODUCTIONPursuant to Rule 47 of the Commission's Rules of Practice and Procedure, Robert M. Kuczewski and Others (Petitioners) hereby petition for modification of D.98-06-018, issued June 4, 1998, and mailed June 5, 1998.
Petitioners seek to modify the decision with respect to the dates for "Start of Mandatory Dialing" and "End of Mandatory Dialing" for Phase 1 as shown on page 24 of D.98-06-018. Petitioner requests that these dates be extended 6 months to allow for evaluation of a seven digit overlay option which was not considered in earlier decisions. This is a timely request given the recent indications by both the FCC and the CPUC that aggressive measures are needed to reduce the explosive proliferation of area codes and the resulting disruption to customers.
The call for such "aggressive measures" suggests the possibility of implementing the nation's first seven digit overlay to minimize customer impact and maximize number conservation. The requested time extension provides for an evaluation of this possibility. While a 6 month extension might seem insufficient for such a project, this unusually short period is justified by the particularly non-disruptive nature of 7-digit overlays. In fact, it is possible to implement a 7-digit overlay without impacting a single customer. This feature obviates the need for both "practice dialing" periods and "permissive dialing" periods. This feature also greatly reduces the response time needed to relieve an endangered NPA making the 7-digit overlay a very effective and painless cure for the explosive growth in numbering demands.
COMMENTARY ON TIMELINESS OF PETITIONERS' FILINGAt this late date the Petitioners must also explain why the petition could not have been presented within one year of the effective date of D.98-06-018. Petitioners respectfully submit several such explanations for this unfortunate delay.
First and foremost, the Petitioners are common citizens of San Diego who have received most of their information on this issue through the popular media. Unfortunately, the nature of popular media leads to sensationalist distortions of many important public matters. So rather than educating San Diegans about their choices, many "news" organizations sought shock appeal from the story by simply proclaiming that citizens must get ready for the new area code whether they like it or not. The underlying message of these stories was (and still is) that there's nothing to be done about the impending area code split. This misrepresentation has lead to a strong sense of alienation and frustration among San Diegans who might otherwise have taken earlier action. Fortunately, the educational efforts of the Utility Consumers' Action Network (UCAN) and the Commission's own San Diego Outreach Office have been enough to overcome this sense of helplessness for the current Petitioners.
Second, it should be noted that Robert M. Kuczewski did (coincidentally) send several e-mail messages to the CPUC and other organizations on June 5th 1999. This is exactly one year after the mailing date for D.98-06-018 which is stamped as 6/5/98. These email messages are listed here (the full text of these messages is included in Attachment A).
Date | Subject of Message | Recipient | Carbon Copy to |
6/5/99 12:29AM | 619 Area Code Split | cab@cpuc.ca.gov | letters@uniontrib.com knsd13@cerf.net news8@kfmb.com roger@rogerhedgecock.com |
6/5/99 12:48AM | None | bpr@cpuc.ca.gov | |
6/5/99 12:53AM | CPUC Consumer Comments Address? | telcofiling@cpuc.ca.gov |
While the content and delivery mode (e-mail) of these messages may not meet the CPUC's requirements, they do indicate the Petitioners' sincere concern over the area code split. Furthermore, the technical content of these early messages is almost completely consistent with the current Petition before you.
Third, as noted in the Commissions draft report of August 3rd, 1999:
"We consider the Petitioners' stated rationale for waiting beyond one year to file the Petition to be sufficient under Rule 47(d) to warrant further consideration of the Petition on its merits. While we recognize that a number of the concerns raised in the Petition could have been raised earlier, the extent of those concerns has continued to grow as the extent of the numbering crisis becomes more apparent. Given the gravity of the problem raised by Petitioners and the growing public awareness of the problem over time, we shall consider the Petition on its merits."
The preceding observation was made regarding the mandatory 1+10-digit dialing of the 310 / 424 overlay. In this case, the public outcry did not reach its peak until the pain of mandatory 1+10-digit dialing was upon them. We expect this same effect to occur when the currently scheduled 3-way split of the 619 NPA goes into full effect. Only then will phone customers fully realize the negative consequences of this split. Petitioners assert that area code splits become even worse than area code overlays when the radius of the split regions becomes smaller than the typical drive distance between home and work. At or below that radius, customers will suddenly find a significant increase in their number of 1+10-digit calls. Petitioners state that this is worse than the overlay situation because in addition to significant 10-digit dialing, customers must also know the precise boundaries of these regions and many will have suffered the additional insult of losing their long-standing area code.
Finally (and hopefully most convincingly) the option of a 7-digit overlay was not seriously considered at the time of D.98-06-018 due to FCC order 96-333 Section I, Subsection C, Paragraph 20 which states:
20. In this Order, we also prohibit the use of service-specific or technology-specific area code overlay plans. States may employ all-services overlays only if they also mandate 10-digit dialing for all local calls within the area affected by the area code change and ensure the availability of at least one central office code in the existing area code to every entity authorized to provide local exchange service in that area, including CMRS providers.
However, as stated in the August 3, 1999 Commission Draft:
"With the availability of 1,000-block number pooling technology on the horizon, however, the previous assumptions supporting the rationale for mandatory 1+10-digit dialing must be seriously reexamined."
and
"In conjunction with consideration of amending our own policies on this issue, we plan to consider filing a petition with the FCC to eliminate the 1+10-digit dialing requirement that it places on any area in which an overlay is in use."
If the requested stay of D.98-06-018 is granted, then the timing of these policy changes could save the 619 NPA from a very unpopular split. Additionally, the largely in-tact 619 NPA would make an ideal candidate for the nation's first 7-digit overlay.
FACTS SUPPORTING SAN DIEGO AS NATION'S FIRST 7-DIGIT OVERLAYThe Petitioners assert the following facts:
- The San Diego metropolitan area is about to be fractured in an irreparable manner costing the long-standing phone numbers of nearly two thirds of its citizens.
- The 619 area code is estimated to be at 30% to 50% of it's capacity. This puts the 619 area code at low to moderate risk of near-term exhaustion giving ample time for considering creative alternatives to the 3-way split.
- This three-way split is particularly premature in light of emerging approaches to area code management that are just around the corner (including number management techniques like pooling and creative overlay techniques like 7-digit dialing).
The Petitioners therefore request a bold course of action for the people of San Diego. Petitioners propose that the San Diego area should receive CPUC and FCC permission for the nation's first 7-digit overlay. San Diego is an ideal candidate for a 7-digit overlay for several reasons:
- The 619 area code is largely in tact and has not already been fractured. This fact increases the value of maintaining 7-digit dialing without splits.
- San Diego is largely a migration destination city which means that most residents have significant out-of-area contacts which must be notified of area code changes. This makes San Diegans particularly susceptible to the ill effects of the 3-way split which redefines the external phone numbers for two thirds of its citizens.
- The people of San Diego are outraged at the current three-way split which forces a new phone number on nearly two-thirds of the population.
- The current implementation of the 858 split has been fraught with problems and has not met the requirements for completion of the split by Dec. 12, 1999.
- Current publicly available estimates indicate that the 619 area code is only at 30% to 50% utilization which allows ample time for public review of other alternatives.
- The somewhat unique three-way split combined with the imminent split of the adjoining 760 NPA (also formerly part of 619) provides a rich source of 7 and 10 digit overlay options.
- Prior attempts at educating San Diegans have been very poor with many customers still unaware of the impending change. In addition, all prior education has ignored the 7-digit option which is expected to be the most favored approach (based on preliminary surveys).
- All of these problems with the current split have made the people of San Diego particularly receptive to alternatives that would spare them the considerable time and expense of completing the area code split. This unusual receptivity to alternatives greatly increases the impact of even the most modest educational efforts.
In addition to these reasons which make San Diego a desirable candidate, there are also additional advantages that could be transferred to most other area code relief situations. These include:
- Number Conservation - Overlays (both 10 and 7 digit) are best for number conservation because there are no numbers "locked away" in areas which experience less than predicted growth. However, 7-digit overlays have the additional advantage that they can be implemented without any advanced public notice or "practice periods". This allows the original (non-overlaid) area codes to be fully exhausted before the first overlay number is assigned.
- Number Stability - The use of 7-digit overlays provides a painless method for ensuring the stability of people's phone numbers without requiring the very unpopular 10-digit dialing of traditional overlays. It is anticipated that this number stability (and eventually portability) will be one of the historically recognized breakthroughs in our telecommunications infrastructure.
- Flexibility - A key advantage to the 7-digit overlay is that it requires NO public preparation because there is absolutely NO CHANGE to all existing services both locally and globally. This creates a "No Notification" flexibility similar to the deployment of new prefixes within an area code. This allows rapid response to unexpected demand by "stretching" neighboring overlays to cover regions of unexpected growth. In fact, the flexibility of 7-digit overlays will most likely give rise to many creative arrangements to maximize conservation and convenience for phone customers.
- Popular Acceptance - All studies have shown that mandatory 10-digit dialing is by far the most unpopular aspect of overlays. The numerics behind the growth in telecommunication services will eventually lead to more 10-digit dialing under any plan (splits, 10-digit overlays, and 7-digit overlays). However, only 7-digit overlays provide a gradual transition to this ultimate reality. And if the demand should subside (due to competing telecom options), the 7-digit overlays will have bridged the crisis with the least disruption to customers (who presumably are the most important component of this issue).
- Breaking the Area Bounds - The widespread implementation and acceptance of overlays is one more step toward breaking the bounds that tie numbers to physical areas. The internet "domain name" system has demonstrated the tremendous flexibility available when public addresses are not permanently tied to the physical addresses of the underlying medium or provider. This separation of public and physical addresses gives rise to global domain name portability. The use of multiple "area" codes within a single area opens the conceptual door to this same portability for our phone numbers. The coincidental migration from physical phone switching to computer controlled phone switching promises to provide a physical mechanism to support the conceptual notion of national phone number portability (if desired). And this portability will eventually give consumers a controlling interest in their phone numbers in a manner consistent with true "provider" competition.
Petitioners assert that all of these potential benefits more than compensate for the few objections to 7-digit overlays. In fact, the principal objections appear to arise more from attempts to be fair to carriers than to customers. And while these objections must be considered, we feel that the enormous benefits to the people of San Diego should overcome these transient "unfairnesses" to competing carriers. Additionally, efforts in number pooling and other new allocation procedures should quickly eliminate even those unfairnesses.
OVERALL PLANIn order to provide for a favorable outcome for the people of San Diego Petitioners request extending the 619/858 permissive dialing period until San Diegans have been educated to the benefits of a 7-digit overlay. At that time either the 858 or the 935 area codes could be overlaid on top of the entire 619 area or a smaller subregion as decided by popular opinion. Note that this approach extends the life of the 619 area code considerably because it allows for complete exhaustion of the 619 numbers before any of the alternates are given out. This approach also provides for the possible re-integration of the 619/858/935 NPA with the 760/442 NPA by spanning all regions with all 5 area codes while not disturbing any existing phone service. Statistically, this provides for optimal usage of San Diego's numbering resources since all 5 area codes may be used to handle unexpected growth in all parts of the region.
POSSIBLE OUTCOMESThe outcomes are somewhat unlimited as San Diegans begin to think beyond the limitations of traditional area codes. These are just a few that might arise:
All 7-digit Overlays - Again, after extensive education, the preferred solution might be a single overlay covering the existing 619/760 areas. This pooling of area codes alone may delay the necessary deployment of the 858, 935, and 442 area codes for years to come. This combined 619/760 overlay might eventually re-homogenize the recently fractured 619 area code.
Overlapping 7-digit Overlays. The northern 760 area code could be overlaid by the 858 area code in its southern regions. The 858 overlay could then overlap both the southern end of the 760 area and the northern end of the 619 area (as currently scheduled). The 442 area code could be used to overlay the southern portion of 619, and the 935 could overlay the eastern portion of 619. This provides all regions with only 2 layers (the original 619 or 760 and one other taken from 858, 442, or 935). There are two fantastically strong benefits to this arrangement. First, it can be implemented as 7-digit overlays so that NO CHANGES are required to any existing phone service or calling habits. This alone would be a welcome advantage to the people of San Diego. The second benefit to this approach is that it pools all 5 available area codes in a flexible arrangement that can easily handle changing growth patterns. Maybe the north end experiences more growth than expected. The solution is to simply "stretch" the overlays northward to accommodate the load. This "area code" pooling is not possible with area code splits. And in fact, the ultimate imposition of overlays on top of splits for this purpose would be met with a huge outcry as customers who gave up their area codes for tiny splits will be forced into a 10 digit dialing scenario to accommodate the overlay after all.
SPECIFIC SHORT TERM REQUESTThe previous paragraphs have discussed possible approaches and final outcomes for San Diego's numbering plan. However, the only requirement at this time is time itself. Petitioners would like to take advantage of the public's heightened interest in the area code issue to properly educate them regarding their area code options. Petitioners expect commitments from local news organizations to run public service announcements which graphically depict all available options. Furthermore, any and all "Intervenor Funding" from this Petition shall be directed toward this educational campaign. Petitioners assert that this education will result in the best informed decision and the greatest customer satisfaction with the final result. After all, one of the greatest sources of dissatisfaction has been the feeling of helplessness by the people of San Diego. While this feeling may be unjustified given the previous opportunities for expression, it is a reality that can be easily corrected by a chance to evaluate all possible options.
CONCLUSIONNumerous FCC and CPUC publications and decisions have expressed the desire to pursue "aggressive measures" to extend the life of the current area code system while maintaining a high degree of customer satisfaction and comfort with the required changes. We feel that a cooperative agreement to allow additional time for the full consideration of 7-digit overlays will produce a better outcome for the people of San Diego and a valuable tool for the preservation of area codes and phone numbers on a national basis. Furthermore, the proposed 7-digit overlay would be fully contained within the existing 619 and/or 760 boundaries. We therefore feel that the people living within those boundaries should be able to make their own choice in this important matter. Please give them that choice.
Respectfully Submitted,
By: _________________________________
Robert M. Kuczewski
Date: 6/5/99 12:29AM
Subject: 619 Area Code Split
To: cab@cpuc.ca.gov
From: Bob Kuczewski
Subject: 619 Area Code Split
Cc: letters@uniontrib.com, knsd13@cerf.net, news8@kfmb.com, roger@rogerhedgecock.com
(Also sent to "bpr@cpuc.gov" on 6/5/99 12:48AM)
(Also sent to "telcofiling@cpuc.ca.gov" on 6/5/99 12:53AM)
(Also sent to "webmaster@cpuc.ca.gov" on 6/7/99 9:34AM)
(Also sent to "fccinfo@fcc.gov" on 6/11/99 10:42AM)
(Also sent to "consumer-affairs@cpuc.ca.gov" on 6/11/99 3:26PM)
(Also sent to "BBB@cpuc.ca.gov" Betty Brandel on 6/25/99 10:56AM)0][b]Attachment A - Early E-Mail Petition Concerning 619 Area Code Split
==============================================================
Dear California Public Utilities Commission (cc Local Press),
I am a resident of San Diego, and I just learned of the proposed
area code split affecting my phone service. In an effort to ascertain
public opinion on this matter, I went with a friend to 2 local markets
to conduct an informal poll of affected consumers. My poll shows
that 85% of the people polled are unsatisfied with the proposed
split. An even greater number (87.5%) would be in favor of a plan
that would allow them to maintain their existing area code. Such
a plan could be easily implemented using an "overlay" area code
as has already been done in other areas. This use of an overlay
has the following advantages:
1. Allows full utilization of numbers within former 619 area code
2. Saves phone numbers which would be used for "forwarding"
3. Provides economic savings to businesses who advertise
4. Enhances customer convenience and stability of access
5. Moves in the direction of portable area codes (the future)
Let me expand briefly on each of these points:
1. Allows full utilization of numbers within former 619 area code
This means that all 10,000,000 numbers would be usable for
each area code. Each and every 619 number could be given
out before any of the other numbers. This is in contrast to
the fixed geographic allocation which must estimate future
demand, allocate an unused buffer of reserved numbers,
and then suffer from any errors in that estimate. If, for
example, the north county continues to grow at an
accelerated pace, then a fixed allocation may require yet
another split even though there may be plenty of numbers
available in the former 619 area code and the new 935 area
code. An overlay, however, would allow those unused
neighboring codes to be given out in the north county
area. This would eliminate "wasted" phone numbers in
those area codes whose growth was overestimated.
2. Saves phone numbers which would be used for "forwarding"
A change in area code may be disastrous (and certainly costly)
to our national and international businesses. Many of them
may attempt to retain their existing number in the 619 area code
and duplicate it in their new area code. This, of course, makes
money for the phone company, but further reduces the available
phone number pool - exactly what we don't want to happen. This
is precisely the kind of conflict of interest that the CPUC is
intended to oversee and eliminate.
3. Provides economic savings to businesses who advertise
This is an obvious benefit to anyone using their phone number
for business. The costs of new business cards, advertisements,
trade listings, and many more can be significant in a competitive
environment. These are costs not borne by competitors who do
business in a numerically stable environment. Our local officials
should be protecting our competitive position by eliminating
these unnecessary changes wherever possible. Implementing
an overlay would provide just such protection for our phone
numbers which are an important economic asset (much like
company names and trademarks).
4. Enhances customer convenience and stability of access
Since San Diego is largely inhabited by non-native people, most
of the 619 customers have relatives who live outside the 619
area code (and this will only increase as area codes continue
to shrink). So these changes in area code require a significant
effort to ensure that all the distant relatives and old friends get
the updated information. Many address books will be strained
and many contacts may be lost forever. There is no reason for
this to occur since we have the capability to maintain our own
area codes by using an area code overlay.
5. Moves in the direction of portable area codes (the future)
Finally, the notion of portable area codes is already very
close at hand. The increasing use of computer technology in
the telecommunication industry is leading us to the availability
of permanent portable phone numbers (we already have
permanent portable email addresses which can be routed
to us literally anywhere in the world). Since the phone
number space contains 10 billion numbers, it is unlikely that
the U.S. will exhaust that many numbers before we are
consumed by the other problems of such a large population.
In fact, we have 10 times the number of phone numbers as
we have social security numbers! But we can only use these
phone numbers efficiently if we can break the geographic
limits that we have placed on them. In a sense, this may be
the "Y2K" problem of the next century. The solution is here
if we take the steps to make phone numbers portable now.
Remember that you heard it from me in 1999. I certainly will.
Given these benefits and the overwhelming support for an
alternative solution (over 85% in my small poll), I cannot
understand why the proposed split hasn't been stopped by
the CPUC or any of our local politicians. Maybe there has
been a misunderstanding on the part of the public concerning
this problem. If that's the case, let me point out some of the
flaws in the arguments for the split (and against overlays).
1. "Everyone will have to use area codes for all numbers."
This is not true. Each phone may still use short numbers
for local calls with local prefixes that are not in conflict.
2. "I might have to pay 'long distance' to call my neighbor."
Again, this is not true. You may have to use an area code
for NEW local listings, but these need not incur long distance
charges or even "zone" calling charges.
3. "I wouldn't know when to use an area code when dialing."
Not true. All of your existing numbers would continue to be
7-digit calls as always. The area code question would only
come into play when dialing a NEW number (one that you
hadn't known before the split). And how would you get
such a new number? Most likely through the phone book
or through information, or through an advertisement. And
each of those sources would list the area code as part of
the phone number.
4. "I would lose the convenience of 7-digit dialing for more
and more phone numbers."
This may be true, but it is going to happen anyway. The new
proposed split carves up San Diego into some pretty small
slices. Since we are a highly mobile society, there are many
personal and business transactions that will cross these
boundaries on a regular basis. It is apparent from the map
that any additional splits will make 7-digit dialing a difficult
proposition in any event. That is the price we pay for our
growing population. There's no way around that other than
restricting growth.
Finally, I do want to make an observation about the
proposed split. It appears to me that the areas retaining
the 619 area code also appear to be the seats of power.
I suspect that this is much more than a coincidence. To
be honest, I was not unduly concerned about the split
until I learned that it was going to affect my own personal
and business phone numbers. I suspect that this is also
true of those making these decisions. Therefore, as a
safety check, I suggest that this split be redefined such
that those making (and influencing) these decisions are
the ones to be most affected. Or to ensure fairness, let's
drop the 619 area code altogether and assign three new
area codes to all regions. This would ensure that every
one feels the same pain. In that case, we might see
a little more creative effort being applied to the problem.
Sincerely,
Bob Kuczewski
< bobk@edugateway.com >
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Informal Poll of 619 Customers
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Method:
This poll was conducted by asking people the following two questions:
1. How do you feel about getting a new area code next week (June 12th)?
2. Would you be in favor of a plan that would allow you to keep your
current area code?
The poll was conducted in the parking lot of Henry's market on Governor
Drive from 7:50-8:15pm and in the University Town Center Mall from around
8:30-9:00pm. Both polls were taken on June 4th 1999, and the questions were
asked by two adults in their 40's (one male and one female). Participants were
selected (unscientifically) as those who appeared not to be burdened by time
pressure or other circumstances which might make them unwilling to participate.
Results:
==================================================
Raw Results:
-----------------------------------------
First Site (Henry's parking lot)
1. How do you feel about getting a new area code next week (June 12th)?
Male questioner:
2 Favorable
0 Don't Care
15 Unfavorable
2. Would you be in favor of a plan that would allow you to keep your
current area code?
Male questioner:
17 Favorable
0 Don't Care
2 Unfavorable
-----------------------------------------
Second Site (UTC Mall)
1. How do you feel about getting a new area code next week (June 12th)?
Male questioner:
0 Favorable
2 Don't Care
7 Unfavorable
2. Would you be in favor of a plan that would allow you to keep your
current area code?
Male questioner:
8 Favorable
3 Don't Care
0 Unfavorable
==================================================
Results from both sites combined:
-----------------------------------------
Combined Sites (Note: Female interviewer did not tally sites separately)
1. How do you feel about getting a new area code next week (June 12th)?
Male questioner:
2 Favorable
2 Don't Care
22 Unfavorable
Female questioner:
0 Favorable
3 Don't Care
10 Unfavorable
2. Would you be in favor of a plan that would allow you to keep your
current area code?
Male questioner:
25 Favorable
3 Don't Care
2 Unfavorable
Female questioner:
10 Favorable
0 Don't Care
0 Unfavorable
==================================================
Results from both sites and questioners combined:
-----------------------------------------
Combined Male and Female Questioners
1. How do you feel about getting a new area code next week (June 12th)?
2 Favorable
5 Don't Care
32 Unfavorable
2. Would you be in favor of a plan that would allow you to keep your
current area code?
35 Favorable
3 Don't Care
2 Unfavorable
==================================================
Results from both sites and questioners and questions combined:
-----------------------------------------
Combined Questions (assumes they are consistent negatives)
4 Satisfied with new area code
8 Don't Care
67 Unsatisfied with new area code
-----------------------------------------
Percentages of Combined Questions:
5% Satisfied with new area code (4 / 79)
10% Don't Care (8 / 79)
85% Unsatisfied with new area code (67 / 79)